Google Business Profile setup and optimization

Why your Google profile matters so much

For most local searches, Google shows a map with three businesses before any regular website results. Those three spots get a big share of the calls, direction requests and website clicks. Your Google Business Profile is what decides whether you’re one of them.

A well-set-up profile tells Google exactly what you do and where, shows customers real photos and reviews, and makes calling you one tap away.

What we set up or fix

• Your business name exactly as it appears in real life (no keyword stuffing, which risks suspension)
• Primary and secondary categories chosen by looking at who ranks in your area
• Address or service area set correctly for storefronts vs. businesses that travel to customers
• Hours, including holiday hours
• Services with descriptions, and a clear business description
• Photos: storefront or truck, team, finished work, logo and cover image
• Your website link pointed at the right page, with matching details on your site
• A review link and QR code you can put on invoices, trucks or the counter

Keeping it active

A profile isn’t set-and-forget. Fresh photos, regular posts and a steady stream of reviews keep you visible. On the Growth plan, we write and publish 4 Google profile posts a month and send a fresh review-request push. On the Rank plan, we also handle profile upkeep and run a monthly map rank scan for 5 keywords, so you can see where you show up across your town.