Local SEO that puts your business on the map

How local SEO actually works

When someone in Albany searches “roofer near me” or someone in Poughkeepsie searches “best hair salon,” Google shows two things: the map pack (three businesses on a map) and the regular results below it. Getting into both comes down to three things: relevance (do you clearly do what they searched for?), distance (are you near them, or do you serve their town?) and prominence (reviews, links, consistent listings, a good website).

Local SEO is the work of making all three obvious to Google. Most of it is unglamorous and specific: the right page for each service, the right category on your Google profile, your details matching everywhere, and a site that loads fast on a phone.

One page per service, one page per main town

A single “Services” page that lists everything ranks for almost nothing. When each service has its own page, written around what people actually search, Google has a clear page to show for each search. The same goes for the towns you serve, as long as each town page is genuinely about that town.

We wrote a full guide on this: why every service needs its own page.

Read the guide →

What we won’t do

We won’t promise you a #1 ranking, buy links, stuff your Google name with keywords or mass-produce copy-paste town pages. Those shortcuts either don’t work or get businesses penalized. We guarantee the work we control, track the results from day one, and report them honestly.

Already have a website?

Local SEO is built into every Local Page website package. If you want to keep your current site, the itemized menu lets you add individual pieces: keyword research ($250), service pages ($200 each), town pages ($150 each), the technical SEO pack ($300) and directory listings ($200). On the Rank monthly plan, we add two new service or town pages and five listings every month.