Eric Energy Savior: a solar website built to book Energy Audits

The client

Eric Layden is a solar consultant in the Hudson Valley who works with PlugPV, a New York solar installer. Homeowners work with Eric from the first call to the day their panels turn on, and PlugPV’s crews handle the install. He also helps with heat pumps and solar-ready roofing.

The goal

Make Eric the obvious local contact for solar in the Hudson Valley, and turn visitors into Energy Audit requests: a no-pressure review of a homeowner’s roof, shading and 12 months of electric bills.

What we built

• One page per service: solar panel installation, heat pumps, solar-ready roofing, and incentives and financing, so each can rank on its own.
• A single, clear call-to-action: “Get my Energy Audit” in the header, the hero and a sticky bar on phones, plus a what-the-audit-covers summary.
• Trust up front: real reviews quoted word for word, local projects, an About page for Eric and a service-area page.
• An Energy Audit request form that emails each lead, with spam protection and a backup copy of every submission.
• Local SEO foundations: page titles and descriptions for Hudson Valley searches, structured data, a sitemap and a services menu that links every page.
• Built for speed: a lean static site with self-hosted fonts and compressed, correctly sized images.

Results

We’ll publish before-and-after numbers here (leads, calls and Google visibility) once there’s enough data to report honestly.